NBA Superstar Steph Curry Is Now the First Celebrity CryptoKitty

Golden State Warriors star Stephen Curry is getting his own CryptoKitty.

More precisely, Curry will be launching the first-ever celebrity-branded CryptoKitty, said Caty Tedman, head of partnerships for the startup behind the tokenized digital cats.

"We are launching a series of Steph Curry CryptoKitties, so there will be three exclusive Steph Curry CryptoKitties [which] will be representative of his personalities," she told CoinDesk.

Moji, Curry's emoji app development company, approached the CryptoKitties team, Tedman said.

Curry "Really cares about his fans and that's what we look for," he said.

Partnering with Curry means more than just adding a celebrity to the platform.

"Part of why we're doing is this very much in line with why we want CryptoKitties in the first place - we've got an actual opportunity to innovate and the past few months we've been hiring new talent and ... What makes it exciting is those moments, official endorsements and being partnered with something, to have an actual example of what that'll look like on the blockchain."

"In a lot of ways CryptoKitties is a stepping stone into the space. It's a great place to test IP in the space," Tedman told CoinDesk.

That being said, launching the first branded kitty is "Obviously very exciting."

CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.