Pornhub Adopts PumaPay Protocol for Crypto Payments

This makes PumaPay and porn a match made in cryptocurrency heaven.

On Aug. 23, the online adult entertainment giant Pornhub announced it will now utilize blockchain-based payment facilitated by PumaPay tokens.

Pornhub hosts more than 90 million visitors daily, making it one of the most-viewed websites in the world.

Corey Price, VP of Pornhub, stresses the importance of anonymity in his field of work, which is why PMA is a preferable addition to the site's other cryptocurrencies.

The payment protocol was developed by Cyprus-based blockchain company Decentralized Vision for the purpose of filling a gap between billing needs and current existing solutions, i.e. credit cards.

PumaPay CEO Yoav Dror says the solution is PullPayment protocol, a method that reverses the mechanics of a transaction and enables merchants to "Pull" crypto funds from a client's account.

For a company like Pornhub, which operates globally, inconsistencies in tracking these invoices become a likely challenge.

"As decentralized payment systems continue to grow in popularity, cryptocurrencies are especially viable in the adult entertainment industry because they incorporate more anonymity tools than traditional tender. PMA is a solid addition to our growing arsenal of cryptocurrencies, and we're excited for our fans to use them to purchase a myriad of things on our platform."

For Pornhub's 10 million consistent members, cryptocurrency may prove just as popular as the 5 million videos available on the site, and PumaPay is on track to make free site's sophisticated social experience easier than before.

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