Starbucks is moving to give consumers more information on its coffee products using a blockchain system that will track beans from "Farm to cup."
For the effort, the coffee chain is working with Microsoft to harness its Azure Blockchain Service in tracking coffee shipments from across the world, bringing "Digital, real-time traceability" to its supply chains, according to an announcement from Microsoft.
With the partnership, Microsoft's blockchain service will record all changes along the journey of the coffee on a shared ledger, providing participants with a "More complete view" of the supply chain.
Starbucks will use all that information to bring a new feature to its mobile app, giving consumers details on where the coffee was sourced and roasted, as well as on tasting notes.
According to the release, Starbucks sourced beans from over 380,000 coffee farms in 2018.
"I firmly believe that by empowering farmers with knowledge and data through technology, we can support them in ultimately improving their livelihoods," said Michelle Burns, SVP of Global Coffee & Tea at Starbucks.
The app will also inform consumers of how Starbucks is supporting these growers, Microsoft indicated.
"This kind of transparency offers customers the chance to see that the coffee they enjoy from us is the result of many people caring deeply," said Burns.
The firm is currently talking to coffee farmers in Costa Rica, Colombia and Rwanda to find out more about how the project can best benefit them, Burns added.
The coffee company was said last August to be working to develop "Practical, trusted and regulated" applications for consumers to convert digital assets into U.S. dollars.
Starbucks to Track Coffee Using Microsoft's Blockchain Service
Publié le May 7, 2019
by Coindesk | Publié le Coinage
Coinage
Nouvelles récentes
Voir tout
Blockchain Bites: Bitcoin's Run, Uniswap's Hemorrhaging Value, Anchorage's Banking Bid
Bitcoin is nearing all-time highs in price and market cap last set three years ago.
Japan's megabanks to lead experiment with digital yen
We have, in order, Cheese Bank with a $3.3 million theft, Akropolis with its $2 million loss, Value DeFi with a whopping $6 million exploit and finally Origin Protocol's loss of $7 million.
Number of new Bitcoin addresses spikes amid growing FOMO
Japan's three largest banks, as part of a group of 30 private sector actors, are set to collaborate on an experiment with a digital yen.
Not just Wall Street: Quant trader explains why Bitcoin price is going up
Sam Trabucco, a quantitative trader at Alameda Research, believes four general factors are pushing up the price of Bitcoin.